Retail Marketing Solutions

Art Director

“I need a trusted vendor to work with me to streamline the process from creative concept to implementation.”

Time to market is important. With customers having easy access to information and competitive options, the challenge becomes retaining customers and reaching them through many channels, optimizing the in-store experience, and building brand loyalty

Challenge #1: DRIVE NEW BUSINESS & REVENUE

KP has a multitude of outbound and inbound marketing services under one roof for better targeting, speed to market, and creating those unique campaigns for market distinction to acquire prospects.

Here are some solutions for driving new business:

Challenge #2: USE MULTIPLE CHANNELS TO REACH NEW CUSTOMERS

Make it easy for your customers to get key information about products and services by offering multiple channels for your creative materials and campaigns.

Challenge #3: CONSISTENT BRANDING & MESSAGING ACROSS COLLATERAL & CAMPAIGNS

By working with an all-in-one service organization like KP, you can rest assured that your final products, branding, and messaging will be done under one roof and will stay consistent throughout all of your collateral materials and online campaigns.

Also, with document automation, we can manage all your assets in libraries and use them to automatically populate templates across multiple channels.

Procurement Manager

“I want to ensure our products and materials are on-time, of the highest quality, and cost effective.

Continual competition in the retail space means managing costs for all projects as effectively as possible while still maintaining quality and security standards.

Challenge #1: FINDING QUALIFIED SUPPLIERS

We deliver high quality services and solutions with proven results for leading companies across many industries. Some of the benefits to working with us include:

  • Print, mail, fulfillment, and technology are under one roof
  • Formal quality & certification programs
  • High performance operations
  • Innovative & competitively priced
  • New technology & solutions
  • Proactive cost saving ideas
  • Great understanding of supply chain management

Challenge #2: WORK WITH STRATEGIC SUPPLIERS

Why spend your valuable time pushing vendors that don’t get it?  At KP, we go above and beyond to meet your needs.

  • Regularly participate in supplier programs
  • Early engagement for idea generation and product development
  • Formal suggestions
  • Quality collaboration
  • Environmental initiatives
  • Supplier portals

Challenge #3: FINDING COST SAVINGS

Supply chains are complex, multifaceted processes. We optimize total costs by addressing these major areas:

  • Security certifications
  • Inspection systems
  • Delivery methods
  • Quality systems
  • Volume incentive plans
  • Process improvements
  • Product engineering
  • Vendor consolidation

Compliance Managers

“I don’t want my company to have the next data breach because our vendor didn’t have the right security standards.”

Managing data is one of the most paramount issues for the retail industry. It has top priority throughout the entire supply chain, from the use of personalized information in marketing efforts, the collection of response data, and the use of client information in loyalty programs.

Challenge #1: VERIFY SUPPLIER SECURITY STANDARDS

Mitigating risk comes from working with proven partners who have formal, third party audited certifications and programs.  KP processes include:

Challenge #2: MANAGING REGULATORY CHANGES

Requirements in Retail require considerable due diligence, from infrastructure to manufacturing processes, in order to track and implement changes in laws, codes and company requirements immediately.

We use the highest rated industry document automation software and secured templates for easy and quick updates resulting from regulatory changes across all SKUs in every channel.  See the video for more information.

We operate secured web portals for managing user permissions and compliance through business rules.

Our ISO 27001 is the highest, most stringent certification available for Information Security Management.