Offers, incentives, rebates... call them what you want, they all have one thing in common. They drive results.
Offer redemption marketing is all about incenting a current or potential customer to take action, whether it is $100 to sign up for a checking account or liking your brand on Facebook for a chance to win a prize. These offers can be distributed through a number of channels and often result in highly effective campaigns with very clear ties to revenue.
Skip the headaches and eliminate the risks…
As great as offer redemption campaigns are at delivering results (and they are), they often turn into logistical nightmares. Tracking customer responses, fulfilling incentives, and reporting campaign results are just a few of the many pitfalls that can prove difficult to navigate. Skip the headaches and eliminate the risks with an Offer Redemption Marketing program from KP.
Offer redemption campaigns are an excellent option for companies that operate in industries where consumers perceive that there are high switching costs and whose customers have high lifetime values. Assuming that this is the case, all that is left is penciling out the math to determine that customer lifetime value and an appropriate offer to match, right? Unfortunately, this is not the case due to the many pitfalls that come with incentive marketing. However, KP has the experience and tools necessary to help your offer redemption program be a success.
The solution begins with a custom offer redemption portal that’s the core of the program. One of its functions it to manage the many offers and the channels that are used to promote them. Pay-per-click, in store, social, direct mail and email are just a few of the channel options available.
- Deliver results with an incentive driven Offer Redemption program
- Coordinate, execute, and track all of your campaigns from a central portal
- Rest easy knowing that KP’s experience and back end fulfillment services will ensure your program runs smoothly
The portal is also where the redemption process is initiated either by a customer or a front line employee. After a form has been submitted, the offer’s status can be tracked and checked through the same portal for optimum visibility. Reports can also be generated from the portal showing overall campaign statistics, A/B testing results, and ROI analysis.