The real value of POD is that each communication can be personalized, produced and delivered as needed instead of a single message fits all, printed in large quantities and stored in a warehouse.
KP has worked with many businesses to help them determine if print on demand is a better fit for their literature needs than print and inventory. Purchasing printed products in large quantities in order to reduce the cost per impression is not always the best solution. There are many reasons that print on demand may be a better choice.
- No storage and handling costs
- Reduced waste and obsolescence
- Ability to personalize or customize pieces
- Streamlined order and proof approval
- Flexibility to change content
KP can provide complete print on demand capabilities from web based ordering system to digital or offset printing. Print on demand covers a wide range of products from business stationery to sales collateral. Ordering print by adding customized elements to a pre-approved template allows users to create their own finished piece on-the-fly while still maintaining brand standards and consistency. The possibilities are endless from a simple mailing address or recipient name to region specific information such as rate charts or images.
Instead of printing and storing marketing materials in large quantities to be fulfilled if they are ordered, you can print what you need, only when you need it.
Instead of printing and storing marketing materials in large quantities to be fulfilled if they are ordered, you can print only what you need, when you need it. KP understands that marketing materials change more frequently and trying to forecast need may mean additional storage costs and obsolete materials. Print on demand allows you to have the most current version available without having to use up outdated inventory.
Digital print technology is ideal for print on demand providing high quality, fast turn time and low setup cost for small runs. Digital print on demand can include business cards, post cards, brochures or posters. Print on demand can reduce the risk of either forecasting too low or too high. Digital print on demand can also be used to fulfill requirements if the original print run was too low.
KP can provide suggestions on all of the ways to manage your literature needs by making use of print on demand, web to print or combinations of digital and offset print to streamline your process and achieve the lowest total cost of ownership.
If you’d like to learn more about the possibilities of print on demand, contact us at 1-800-328-3284 or read our case study “Improving Marketing ROI with Documents on Demand”.