With analytics you have knowledge and knowledge is power. KP has the experience and tools to empower you with that knowledge and can help close the loop on your marketing campaigns.
“I know that half of my advertising dollars are wasted… I just don’t know which half.” – John Wanamaker
- Connect the dots in your marketing supply chain to start having conversations with customers.
- Make campaign improvements on the fly with actionable metrics presented on real time dashboards.
- Use analytics to figure out which half of your marketing dollars are being wasted.
The solution to this famous conundrum? Analytics. Without analytics you have no idea how your marketing campaigns are performing. Analytics is how you answer the questions, “What worked? What didn’t? How can it be improved going forward?” With analytics you have knowledge and knowledge is power. KP has the experience and tools to empower you with that knowledge and can help close the loop on your marketing campaigns.
Once upon a time, marketing campaigns were considered to be very linear projects. A campaign plan was drafted, executed, and (hopefully) responded to. Today all that is starting to change, marketers are much savvier, they understand that marketing is no longer a one-way communication it is a conversation. Unfortunately many marketers are still failing to close the loop with analytics.
A marketing campaign without analytics is like a map without a compass. Sure you know where you want to go but you have no idea how to get there. Trial and error can only get you so far and more often than not marketers will mistakenly resort to gut instinct or anecdotal evidence when making campaign decisions. With analytics you can stop guessing and start knowing.
When you select KP as a partner for your marketing campaign execution you get an expert who will help connect all of the dots. We facilitate that ongoing conversation between you and your customers. Outbound communications, inbound responses, and robust analytics all flow in an ongoing cycle that has been optimized and integrated into your systems. By interlinking all of these traditionally separate services we are able to capture and evaluate data like never before. We then synthesize the raw data into valuable and actionable analytics.
What does this all mean for you?
- Be able to test and measure outbound messages, channels, and offers.
- Get real time metrics that can be leveraged to improve campaigns on the fly.
- Figure out which half of your marketing dollars are being wasted.