Data Management

Data Management

The security and preparation of your data is a critical factor whether you’re planning a marketing campaign, preparing a corporate communications project, or presenting financial or benefits statements online.

Overview

The skill and expertise that goes into data management, preparation, and – most importantly – security, often defines success or possible catastrophic failure of your project or campaign.

Fortunately, KP’s vast experience and expertise combined with extensive investments in system infrastructure and intelligent equipment will help ensure the right information gets to the right person at the right time.  Those skills, processes, and investments – all SAS 70 (now SSAE-16) certified – will help make your message relevant – improving response rates and return on investment – and keep any private or sensitive information secure – mitigating your risk of data security breaches.

Details

Data preparation and management can include everything from acquiring lists, to appending existing customer lists, to merging and cleaning multiple files (ensuring maximum efficiency by only printing and mailing a single piece to valid and current addresses), to using customer information as triggers for multi-touch marketing campaigns, to using databases as a source for variable content populating templates for complex and sensitive corporate communications.  We can help at every step along the way.

Our processes are integrated with our customers so they can tighten their own data security processes.
At KP, everyone that comes into contact with customer data undergoes extensive training in data transfer, management, and post-use destruction and use the latest in infrastructure and intelligent equipment.  Not only do our employees ensure your customers’ private information is kept safe while in our care; we also help share best practice skills and processes with our customers so they can tighten their own data security processes.

KP also has the ability to link to and from your CRM system.  We can set up a dynamic data interface through which we access your customers information for “campaigns on demand,” periodic billing (for paper invoicing and/or online bill presentment), or other corporate communications.  We can also append existing customer data with additional available information and update changes to customer status or addresses through our own data scrubbing efforts or capturing and reporting return mail.

Let KP Corporation become an extension of your own marketing or corporate communications team and help you maximize return on your direct marketing investment and keep you safe from potential catastrophically costly data security breaches.

Call us today at 1-800-328-3284 or email sales@kpcorp.com.