FOR IMMEDIATE RELEASE SEATTLE, Washington – June 2, 2010. KP Corporation, a leading provider of digital and print-based marketing solutions, recently launched Marketing360, an online portal that allows marketers to efficiently execute, manage and measure their marketing efforts at a lower total cost and greater ROI. Marketing360 is an integrated web solution that manages outbound and inbound marketing channels seamlessly. Rich functionality enables customers to run concurrent multi-channel campaigns using print, email, direct mail, personalized landing pages (pURLs), fulfillment and social media applications such as Twitter, Facebook and LinkedIn. Marketing360’s customizable interface, easy-to-use web tools and real-time dashboards provide customers with a flexible solution that scales to meet the growing demands of their marketplace. Its existing integration into third party applications offer substantial savings on overhead cost by reducing the burden on in-house IT and can work with customer existing legacy systems. KP’s release of Marketing360 comes at a key time for businesses.“Coming out of the current economic reset, companies are looking for ways to work smarter to lower costs,” states Brett Olszewski, Chief Marketing Officer at KP Corporation. “They are looking to leverage existing, proven solutions that do not require a large investment in capital, resources or time to get up and running.” Brett further states, “The application and services are made up of several modules that can be implemented all at once or added-on to grow as companies address critical areas in their marketing supply chain.” This comprehensive suite of services from Marketing360 enables companies to facilitate their entire marketing process easily and efficiently. One example would be a multi-channel, multi-touch campaign where a company uses the solution to send out email blasts and direct mail pieces that steer contacts to personalized micro sites to capture responses. Each response triggers follow-up activities such as fulfillment kits, SMS text reminders and automatic lead-routing to their sales organization – all from a single list of contacts or prospects. To experience Marketing360’s personalized micro site feature visit www.multi-touchcampaign.com. Brett Olszewski summarizes, “By personalizing and using a variety of digital channels and technologies, companies can effectively communicate with today’s mobile, tech savvy customers through more relevant and meaningful ways than ever before.” ABOUT KP CORPORATION KP Corporation provides comprehensive marketing and documentation solutions that drive revenue, lower costs and continuously improve ROI. Offerings include direct marketing products and services along with a wide range of print, mail, fulfillment, ecommerce portals and digital solutions. These services are delivered as standalone or integrated offerings using the latest in proven technology. ### Download PDF Version