Cleaning Your Contact Database: A Proven Way to Increase Your Direct and Digital ROI
If there is one thing that every business is striving for, it is to save money wherever possible. In fact, some companies have gotten quite creative when thinking up ways to save money; trying everything from cutting out colored pens, eliminating brand names in favor of generic brand, offering cheaper coffee…
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I admit that I used to ignore junk mail. When I opened that third appeal from the charity that I donated to on the spur of the moment last year, I never so much as paused to consider how much work went into the content, copy writing, page layout, photo selection, fold, size and paper selections. Most often I trashed it. Sometimes I put the piece aside to remind me I would like to give again..
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It is here, 2012. The future is now. We have phones that allow us to surf the internet, get directions or play a game while still talking to someone. We have tablets that allow us to do everything laptops do while being smaller, more portable and more stylish! We can be in constant communication with one another with Facebook, Twitter, LinkedIn, Google+, etc… The ways to communicate with your customers have become endless. However, if you really want to reach your target audience and maximize your web strategy, use direct mail.
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Discovering the eProcurement System that Fits Your Business
As more companies continue to streamline their purchasing processes, it is crucial to know that you have the eProcurement system that best fits your needs. The following article, courtesy of our partner Puridiom, provides an excellent look at some the key factors to take into consideration when deciding on which eProcurement system is right for you.
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Off Register: Paper Claim
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USPS Announces “2nd Ounce Free” to add Value to Direct Mail
Businesses can now mail First-Class Mail automation and presort letter weighin up to twp onces at the one ounce postage rate. The 2nd Punce Free option is not a limited time promotion. Instead it is a new price for First-Class Mail automation and presort letters.
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