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2011 – Issue 7

2011 – Issue 7

Written by KP Corporation

| Published 02/02/2012
KPress - marketing ideas to help you work smarter

From everyone at KP Corporation, we wish you a very Happy Holiday Season! We have assembled our top three articles from 2011 as well as added a brand new article on Holiday Cards. Cheers!

In This Issue

Holiday Cards: Are They Still Relevant? 10 Prepress Mistakes to Avoid Bacon Marketing: Too much of a Good Thing? The Power of Combining Print with Technology

Holiday Cards: Are They Still Relevant?

  The Holiday season has officially arrived! Of the many great opportunities the Holidays provide, the ability to express gratitude to those around us from friends and family to valued customers who have helped make 2011 a successful year is at or near the top. At KP Corporation, one of the major questions our customers seem to be wrestling with more and more is whether or not sending a Holiday Card is still a necessary thing to do. Read More »

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10 Prepress Mistakes to Avoid

  Prepress is the process and procedure that occurs between the creation of a print layout and the final printing. In today’s prepress shop, the form of delivery from the customer to the printer is usually electronic, either a PDF or application files created from such programs as Adobe InDesign. Whether the project is an entire book or a simple newsletter, you’ll save time, money, and a major headache if you avoid these ten common customer prepress mistakes. Read More »

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Bacon Marketing: Too much of a good thing?

  Did you know that more than 2 billion pounds of bacon is produced in the U.S. each year? That equates to approximately 32 billion pieces of bacon being consumed last year alone. But is it too much? Can you really have too much of this delightful meat stuff that even vegetarians love? Thankfully we will be leaving that conundrum up to the experts because today we are actually talking about Bacn, not Bacon. Read More »

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Making Your Direct Mail Selective

  Welcome to the year of “selective inserting”. There is no escaping this golden marketing and communication nugget. It has become the secret weapon of 1:1 marketing communications and will soon be the standard in the future. Read More » back to top Back to top

Connect with KP

Small hr

Featured Video

Ungrateful Children?

  Digital Printing Video Comedian Jimmy Kimmel asked his viewers to wrap gifts for their kids that they might not want and record their reactions. The result is Priceless… Small hr

Who We’re Following

This Holiday Season we have decided to donate to three excellent charities! We have chosen Make A Wish, National Wildlife Federation and American Red Cross. Please help us decide how to distribute our funds by voting for your preferred charity. Vote Here!Small hr

Recent News

KP Invests in New Digital Printing Equipment KP Corporation has added a HP Indigo 7500 to our already robust printing facility in San Leandro, CA. The new Indigo provides best in class quality and increased efficiency that will help you work smarter and spend less. Small hr

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© 2011 KP Corporation |www.kpcorp.com | (800) 328-3284 | Email:marketing@kpcorp.com

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  • KP Corporation Launches New Website Published 02/17/2012
    San Leandro, California – February 16, 2012. KP Corporation, a leading provider of digital and print-based marketing solutions, today announced that it has officially launched its brand new website.  The new website now features extensive information on services KP Corporation provides, the different industries which they are best known for partnering with, as well as [...]
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