QR codes, Videos, Trade Shows and Print – All Together Now!
A mentor once told me, one of the most efficient things you can do in sales and marketing is to improve on a good idea. The market place changes constantly and people are looking for ways to stay in front. This is why I love brainstorming with other people: it is a way of playing with ideas that improve them…
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Increase your Direct Mail ROI with Database Management
As unglamorous as it is, one of the key factors in the success of your campaign, whether direct mail or email is the health of your database. Whether you are using your own list or are buying or renting one, you want it to be the most up-to-date, clean and qualified as you can get it. No one wants to spend money for printing and postage for mail that isn’t deliverable to a prospect or client, and then pay to have it returned. It isn’t smart and it isn’t responsible…
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Prepress is the process and procedure that occurs between the creation of a print layout and the final printing. In today’s prepress shop, the form of delivery from the customer to the printer is usually electronic, either a PDF or application files created from such programs as Adobe InDesign. Whether the project is an entire book or a simple newsletter, you’ll save time, money, and a major headache if you avoid these ten common customer prepress mistakes…
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Problems with Email Deliverability - Try Not Using Short URLs
Has your deliverability rate been falling for some, seemingly inexplicable, reason? If you use short URLs in your email marketing, they could be the culprit…
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