Dating a customer can be tricky but luckily we’ve put together some great tips to help you through the process… just kidding. But seriously, have you ever thought about how similar a romantic relationship and a work-related customer relationship are? It may seem a little strange to compare the two but after reading an article like Dustin Wax’s 10 Keys to a Successful Romantic Relationship its hard not to draw comparisons. Here is KP’s own version of the 10 keys but with advice on applying them to customer relationships.
1. Tell your customer you Love them
KP is no stranger to the “L” word; it’s even one of our three core values. There are few words as powerful as love and using it with customers is great way to let them know how much you care about them. But, don’t take our word for it, just look at Southwest Airlines. Southwest chose to integrate love into everything from their stock ticker (LUV) to their logo. They used love to create a branded experience and in return their customers have showed them the love by making them arguably the most successful company in the industry.
A great customer experience is the foundation of all successful businesses. Without it, customers who buy one time most likely will never purchase again. Capture their experience and use it to focus on the them for the next time.
What customer categories should you attract with your marketing and how much should you spend to draw these different types? Not sure? You’re not alone. It’s a question that most companies don’t immediately have the answer to and perhaps are not sure how to determine. But that doesn’t mean they shouldn’t try.
Customer lifetime value (CLV) is still an emerging discipline but it is quickly becoming an important one…
Communication is the foundation for any relationship. This is especially true if you want to develop mutually beneficial relationships with your customers. However, finding the right touch-point can be difficult. Certainly broadcast channels like television and radio offer benefits such as brand reach but sometimes it takes a more personal flair to really connect with customers. Check out KP’s five gems for some tips on engaging customers in a more meaningful way.
Direct Mail – For a long time direct mail seemed like one of the less personal channels a marketer could choose but today it’s a whole new ball game…
A company’s product, image, and brand are visible with every touchpoint it has with customers. Touchpoints can make or break the customer experience, and as a result must be examined critically in order to improve customer relationships.
Here are 5 tips based on how KP touches our customers:
1. Memorability Counts
Your brand should be an extension of your personality. Be authentic. Don’t be afraid to put it out there. You’ll win more customers by being yourself and being memorable. Just ask Cindy from KP. She has a signature look that she wears to her customer appointments – white socks and black Mary Jane shoes. And who could forget, “Barbie” her fearless, pink smartphone that never leaves her side.
Some of our favorite customers share their first hand experiences with KP.
Who We’re Following
Nordstrom is legendary for their customer service. They brand every interaction to create the ultimate customer experience; making them a role model for companies everywhere. Follow @Nordstrom on Twitter to watch them work their magic.
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