In This Issue 6 Ways To Be Cost Effective In Your Customer Communications Securing Your Communications Data Fast is Essential But Accuracy and Security are Crucial Most Wanted 6 Ways To Be Cost Effective In Your Customer Communications Profitable market leadership is achieved through various means all working together. Making use of [...]
In This Issue Earth Day 2012– April 22 Transpromotional Documents, “The Social Network” and Your Business The Five Ke Supply Chain Factors for Growing Companies to Consider The Customer Experience in a Multi-Channel World Earth Day 2012– April 22 Shouldn’t everyday be Earth Day? Seriously. Shouldn’t we always try to do our [...]
In This Issue Cleaning Your Contact Database: A Proven Way to Increase Your Direct and Digital ROI What’s Junk? 2012: The Year of Direct Mail Marketing Discovering the eProcurement System that Fits Your Business Cleaning Your Contact Database: A Proven Way to Increase Your Direct and Digital ROI If there is one thing [...]
The Holiday season has officially arrived! Of the many great opportunities the Holidays provide, the ability to express gratitude to those around us from friends and family to valued customers who have helped make 2011 a successful year is at or near the top.
In This Issue Postage Update Five tips to stretch your marketing dollars and increase your ROI QR Codes – Who is Really Using Them? The Surprise iPhone Announcement that No One Expected Postage Update Quick postage update for 10/21/11: HR 2309 moves past the House Oversight and Government Reform Committee USPS announces postage update, [...]
A mentor once told me, one of the most efficient things you can do in sales and marketing is to improve on a good idea. The market place changes constantly and people are looking for ways to stay in front. This is why I love brainstorming with other people: it is a way of playing with ideas that improve them...
The post office is now recognizing that the use of QR codes increases response from mail recipients and thus makes mail a more valuable medium for marketing, advertising and sales.
According to Post & Parcel, the United States Postal Service (USPS) will be offering a 3% postage discount during July and August to mailers using Quick Response (QR Codes) two-dimensional barcodes printed on their mail pieces.
With a new year brings new ideas and changes. And here at KP we have taken that line to heart.
We are excited to announce that we are spicing up our monthly newsletter. Readers can expect to see broader topics of interest related to direct marketing, printing, mailing, fulfillment, social media, and much more.
If 2010 has been social media's break through into mainstream marketing, get ready because 2011 is going to mark direct mail's triumphant return. Did he just really say that on the internet? Don't worry, a little healthy skepticism is to be expected but read on and get ready.
First, let's set the stage... The year is 2009 and marketing budgets have been slashed across the board. These historic cut backs coincide perfectly with the emergence of a new type of media that promises unprecedented reach at costs that are next to nothing. The answer is clear, social media. Fast-forward one year and there is a problem. Social media isn't as easy as it was supposed to be and it hasn't turned out to be the single skeleton key that we all hope. Turns out those budget cuts come with a mandate too...results.
Marketing Supply Chains Over the past 15-20 years the phrase “supply chain” has become a standard in the business world, but actual supply chains have been around for as long as businesses have been trying to get their products and services into the hands of their customers. A supply chain is defined simply as the [...]
How to Date a Customer Dating a customer can be tricky but luckily we’ve put together some great tips to help you through the process… just kidding. But seriously, have you ever thought about how similar a romantic relationship and a work-related customer relationship are? It may seem a little strange to compare the two [...]
Intro to QR Codes QR codes or Quick Response Codes are new and exciting. They are an emerging technology. While huge in Japan, they are very much in early adoption in the US market. They bridge the gap between offline, printed materials and online resources such as landing pages or social media and track it [...]
Getting the Most Out of Variable Print Artists love empty canvases because the possibilities are endless. Variable printing is a direct marketer’s blank canvas. However, the possibilities are limited if you are not using variable data effectively. Our friends at DMNews recently gathered some good advice that we’ve been successful with. Here’s a few: After [...]
Got Loyalty? Loyal customers are always great but when the going gets rough they’re a necessity. In 2009 the going definitely got a little rough and this left many marketers looking for ways to increase customer loyalty. The answer… it’s time to beef up the loyalty program. Most people think of loyalty programs simply as [...]