The Postal Service is planning seven mail promotions in 2014 to help build interest in integrating mobile technology and other innovative techniques with direct mail, providing customers opportunities to be more successful with traditional marketing campaigns. To help mailers prepare earlier, USPS has published the 2014 USPS Mailing Services Promotions Calendar. Click image to enlarge […]
There’s no getting away from the fact that our industry has changed dramatically the past few years. Marketing managers and directors have had to learn, implement, manage and measure a wide range of new tactics, channels and technologies – from Facebook to Twitter to blogs to e-blasts to digital campaigns to segmented and targeted direct […]
Thank you to everyone who supported Helping Hands this year! Through generous donations, numerous bake sales and year end raffle, we were able to collect tons of toys for Childrens Hospital, stock a local food bank, and donate over $2500 to local charities! So a big THANK YOU to all of you for ongoing support […]
This year at KP we decided to turn our Halloween e-card into an internal contest and make you all the judges! We asked all employees to submit their pumpkin designs so that we could then ask our customers to pick their favorite! This year seems especially busy, so we are very grateful for all the […]
KP’s employee, Tina Meyer was recently featured in Seattle’s Fred Hutchinson Quest Fall 2013 Newsletter to share her son’s experience at the unique Hutch School. In July 2003, on his 5th birthday, Alex Meyer told his parents that he wanted to start kindergarten and learn to read. However, the year before, Alex had been diagnosed […]
Here’s a fun flowchart to help you evaluate your current suppliers and see if you’re getting what you need.
Variable Data printing is a form of on-demand printing in which elements such as text, graphics, and images can be customized, and differ from one printed piece to the next. Personalizing communications is a great way to connect with your prospects and turn them into loyal customers! Click on the image below to see the full […]
Earth Day was established on April 22, 1970 by Gaylord Nelson to raise awareness about environmental problems. See how you can make a WORLD of difference by checking out our infographic! Click to enlarge!
On Wednesday, March 27th Helping Hands held their annual Spring Fling fundraiser in the KP Washington facility. The Spring Fling gave employees the chance to test their luck by purchasing surprise-filled Easter eggs for $1! All of the eggs contained a piece of candy and a game piece. Employees had the chance to win great […]
Direct Mail is an essential part of any multimedia or multichannel campaign because of its ability to leverage all 5 SENSES. While new forms of advertising are constantly being adopted, direct mail still remains as one of the most reliable and effective mediums producing ROI. Below is an illustration of this concept in the form of an […]