Unfortunately, right now it is harder to reach your target audience than at any point in history.  Even though there are more channels for communication between businesses and customers or potential customers, the noise level has increased exponentially.

Clearly, there is a noticeable difference between a well thought out, relevant mail piece that will catch the attention of your target audience and the rest of the stuff we call junk mail.

As more companies continue to streamline their purchasing processes, it is crucial to know that you have the eProcurement system that best fits your needs. The following article, written by our partner Puridiom, provides an excellent look at some the key factors to take into consideration when deciding on which eProcurement system is right for [...]

Whether you spend one thousand dollars or one million dollars per year on direct mail and email marketing, chances are there is potential for you to save money by cleaning or updating your current list of contacts.

At this time even five years ago, it was easier to get your target audience’s attention through non-traditional channels, but times have changed.

The Holiday season has officially arrived! Of the many great opportunities the Holidays provide, the ability to express gratitude to those around us from friends and family to valued customers who have helped make 2011 a successful year is at or near the top. At KP Corporation, one of the major questions our customers seem [...]

It was October 4th, 2011 and as the collective online community waited with bated breathe for Apple’s iPhone announcement many questions remained unanswered. Would Apple unveil one or two new iPhones? What hardware upgrades could we expect? What surprises does Apple have in store for us? As usual, the announcement was met with much fanfare [...]

Quick postage update for 10/21/11: HR 2309 moves past the House Oversight and Government Reform Committee USPS announces postage update, will increase rates an average of 2.1% effective January 22, 2012. The House Oversight and Government Reform Committee approved HR 2309 on October 12th. This approval moves the USPS one step closer to financial solvency. [...]

QR codes have been popping up everywhere lately- in magazines, on posters, in retail stores, and on product packaging. As a marketer, you’ve most likely considered using a QR code, or perhaps you have already tested QR codes in a few campaigns. In order to make a strategic decision about when and where to use [...]

It’s no secret, most marketing budgets have been drastically cut over the past few years and clients continue to look to their trusted partners for creative suggestions on how to maximize their marketing dollars. Here are five tried and true tips that have helped our clients execute successful, profitable marketing campaigns in this tough economy: [...]