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The Common Thread between "The Social Network" and Your Business
“A million dollars isn’t cool. You know what’s cool? A Billion dollars!”
That is one of the most recognizable lines from the 2010 hit movie The Social Network, and is an excellent example of what every business wants to do: Grow. Regardless of company size, the most efficient way to grow your business is to engage your current customers and cross-sell or up-selling everything you can do for them.
Unfortunately, getting the proper attention for your promotional message is harder than at any point in history. There are more channels for communication between businesses and customers and the noise level has increased exponentially. As marketers, this means that we have to work smarter (not harder) than ever by making use of all the tools at our disposal. One substantial tool to consider is …
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As more companies continue to streamline their purchasing processes, it is crucial to know that you have the eProcurement system that best fits your needs. The following article, written by our partner Puridiom, provides an excellent look at some the key factors to take into consideration when deciding on which eProcurement system is right for
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Whether you spend one thousand dollars or one million dollars per year on direct mail and email marketing, chances are there is potential for you to save money by cleaning or updating your current list of contacts.
2012: The Year of Direct Mail Marketing
At this time even five years ago, it was easier to get your target audience’s attention through non-traditional channels, but times have changed.