This worldwide retailer was looking for a way to launch a new product and create excitement with their existing customers prior to the official store launch. KP created designs for a sample carrier that could be produced and mailed to Loyalty Club members in a short time frame.
Customer ChallengeOur client needed to find a way to get samples to existing loyalty program members to create “buzz” and demand for their new product prior to the official launch and they needed a “sample delivery mechanism” that was compelling, secure and cost effective. They turned to KP for a solution.
Work Smarter SolutionThe real challenge was that the samples needed to be sent immediately to assure freshness and quality. KP was able to create mockups for five different designs within 24 hours of receiving samples, and got direction and sign-off by the USPS for delivering food products through the mail in parallel with sign-off from the client.
- True collaboration with client, design, and productions teams
- Significantly reduced launch cycle time 10 days from design to mail
- One of their most successful product launches ever according to client