Quick postage update for 10/21/11: HR 2309 moves past the House Oversight and Government Reform Committee USPS announces postage update, will increase rates an average of 2.1% effective January 22, 2012. The House Oversight and Government Reform Committee approved HR 2309 on October 12th. This approval moves the USPS one step closer to financial solvency. [...]

It’s no secret, most marketing budgets have been drastically cut over the past few years and clients continue to look to their trusted partners for creative suggestions on how to maximize their marketing dollars. Here are five tried and true tips that have helped our clients execute successful, profitable marketing campaigns in this tough economy: [...]

As unglamorous as it is, one of the key factors in the success of your campaign, whether direct mail or email is the health of your database. Whether you are using your own list or are buying or renting one, you want it to be the most up-to-date, clean and qualified as you can get [...]

Has your deliverability rate been falling for some, seemingly inexplicable, reason? If you use short URLs in your email marketing, they could be the culprit. Short URLs are an awesome tool for marketers. In addition to making things look tidy, they free up valuable characters when tweeting witty retorts or haikus. Most importantly they allow [...]

Prepress is the process and procedure that occurs between the creation of a print layout and the final printing. In today’s prepress shop, the form of delivery from the customer to the printer is usually electronic, either a PDF or application files created from such programs as Adobe InDesign. Whether the project is an entire [...]

A mentor once told me, one of the most efficient things you can do in sales and marketing is to improve on a good idea. The market place changes constantly and people are looking for ways to stay in front. This is why I love brainstorming with other people: it is a way of playing [...]

Hello, I am Professor Print and this is KP’s new blog series, Professor Print Explains! Here at KP, we get questions all the time about everything from printing basics to multi-channel direct marketing campaign execution. In fact we get so many of these questions that I decided to start answering them here on our blog [...]

There are many methods to get your message in front of your prospect. Let’s take a look at the 6 gems below and how their general effectiveness is rated. Tele-services/Broadcast Media – Barely Warm Broadcast media has reached a saturation point – a point of limited return on investment. The DVR, satellite and web radio, [...]

The United States Postal Service is now offering an incentive of a 3% discount on First-Class Mail presort and Standard Mail commercial letters and flats that contain a mobile barcode either inside or outside the mail piece. Time is ticking for mailers- the offer is valid from July 1, 2011 through August 21, 2011. Here [...]

To celebrate Earth Day, KP produced a poster, drawn by a child of a KP employee that promoted a billion acts of green. We also made a donation to the child’s school to promote environmental awareness and made sure to deliver yummy treats to the class. Thank you to all of our participants and everyone [...]