[Infographic] 5 Senses of Direct Mail

Direct Mail

[Infographic] 5 Senses of Direct Mail

Direct Mail is an essential part of any multimedia or multichannel campaign because of its ability to leverage all 5 SENSES. While new forms of advertising are constantly being adopted, direct mail still remains as one of the most reliable and effective mediums producing ROI. Below is an illustration of this concept in the form of an […]

Direct Marketing SIG: What Marketing Minds Want to Know…

Come join us at  the PSAMA’s next upcoming event: Direct Marketing SIG A Search for Truth: What Marketing Minds Want to Know…. The event is taking place at Hotel 1000 in downtown Seattle on January 24th, beginning at 5:30pm.  Come hear some great thought leaders in Direct Mail and have a drink on us! See […]

USPS Gets Green light for revised Standard Mail Flats Rate Increase

This week, US postal regulators have finally approved controversial new Standard Mail Flats prices at the US Postal Service. Over the past month, the USPS had been suggesting that the Postal Regulatory Commission (PRC) had gone too far when it rejected its original proposals last month. One major point of contention was that the PRC […]

U.S. Postal Service Announces New Prices for 2013

Every year the Unites States Postal Service makes a few tweaks and changes in the Postal regulations, specifications and pricing. For 2013, the USPS has announced the following pricing increases that will go into effect January 27, 2013: Average increase between 2.6% – 4%. Letters (1oz) – 1-cent increase to 46 cents (Stamps will cost $.46 […]

New Offerings Increasing USPS Relevance

“Market research shows that customers believe picture permits will enhance the perception of their mail.”

Earth Day 2012– April 22

This year’s Earth Day theme is “Mobilize the Earth”, which reminds us that each and every one of us can take part in making a positive impact on the environment.

Transpromotional Documents, “The Social Network” and Your Business

Unfortunately, right now it is harder to reach your target audience than at any point in history.  Even though there are more channels for communication between businesses and customers or potential customers, the noise level has increased exponentially.