Direct Mail is an essential part of any multimedia or multichannel campaign because of its ability to leverage all 5 SENSES. While new forms of advertising are constantly being adopted, direct mail still remains as one of the most reliable and effective mediums producing ROI. Below is an illustration of this concept in the form of an [...]

Come join us at  the PSAMA’s next upcoming event: Direct Marketing SIG A Search for Truth: What Marketing Minds Want to Know…. The event is taking place at Hotel 1000 in downtown Seattle on January 24th, beginning at 5:30pm.  Come hear some great thought leaders in Direct Mail and have a drink on us! See [...]

This week, US postal regulators have finally approved controversial new Standard Mail Flats prices at the US Postal Service. Over the past month, the USPS had been suggesting that the Postal Regulatory Commission (PRC) had gone too far when it rejected its original proposals last month. One major point of contention was that the PRC [...]

Every year the Unites States Postal Service makes a few tweaks and changes in the Postal regulations, specifications and pricing. For 2013, the USPS has announced the following pricing increases that will go into effect January 27, 2013: Average increase between 2.6% – 4%. Letters (1oz) – 1-cent increase to 46 cents (Stamps will cost $.46 [...]

“the US Postal Service is back at it again, and to help marketers construct a plan for its upcoming mail promotions, has already released their 2013 promotional schedule…”

“there were 620 million pieces of mail sent in the three weeks immediately following the 2nd Ounce Free”

KP Corporation is sponsoring PSAMA’s 3 Minutes To Win It – DM Throw Down Challenge.

“Market research shows that customers believe picture permits will enhance the perception of their mail.”

This year’s Earth Day theme is “Mobilize the Earth”, which reminds us that each and every one of us can take part in making a positive impact on the environment.

Unfortunately, right now it is harder to reach your target audience than at any point in history.  Even though there are more channels for communication between businesses and customers or potential customers, the noise level has increased exponentially.