This year’s Earth Day theme is “Mobilize the Earth”, which reminds us that each and every one of us can take part in making a positive impact on the environment.

Unfortunately, right now it is harder to reach your target audience than at any point in history.  Even though there are more channels for communication between businesses and customers or potential customers, the noise level has increased exponentially.

Clearly, there is a noticeable difference between a well thought out, relevant mail piece that will catch the attention of your target audience and the rest of the stuff we call junk mail.

Whether you spend one thousand dollars or one million dollars per year on direct mail and email marketing, chances are there is potential for you to save money by cleaning or updating your current list of contacts.

At this time even five years ago, it was easier to get your target audience’s attention through non-traditional channels, but times have changed.

It was October 4th, 2011 and as the collective online community waited with bated breathe for Apple’s iPhone announcement many questions remained unanswered. Would Apple unveil one or two new iPhones? What hardware upgrades could we expect? What surprises does Apple have in store for us? As usual, the announcement was met with much fanfare [...]

Quick postage update for 10/21/11: HR 2309 moves past the House Oversight and Government Reform Committee USPS announces postage update, will increase rates an average of 2.1% effective January 22, 2012. The House Oversight and Government Reform Committee approved HR 2309 on October 12th. This approval moves the USPS one step closer to financial solvency. [...]

As unglamorous as it is, one of the key factors in the success of your campaign, whether direct mail or email is the health of your database. Whether you are using your own list or are buying or renting one, you want it to be the most up-to-date, clean and qualified as you can get [...]

The world of marketing is rapidly evolving and direct marketing is no exception. Between personalized websites, 100% variable print, and 2d barcodes, the options for marketers to increase campaign effectiveness are becoming numerous and highly sophisticated. However, as with all new technologies, there is a learning period during which vital tips, tricks, and best practices [...]

The post office is now recognizing that the use of QR codes increases response from mail recipients and thus makes mail a more valuable medium for marketing, advertising and sales. According to Post & Parcel, the United States Postal Service (USPS) will be offering a 3% postage discount during July and August to mailers using [...]